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PROMOTIONS & BRAND ACTIVATIONS
1001 Broadview Residences is a distinctive, state-of-the-art building defined in equal parts by its graceful contemporary architecture and its green-living philosophy. This was the inspiration behind the various marketing pieces which showcased a rich, earthy colour palette, green wall construction hoarding and a linen hardbound presentation book.
Role: Creative director
Key responsibilities: Branding, website, e-mail marketing design, brochure design, environmental design, production.
Agency: Venato Group
1001 Broadview Residences logo
Promotional hardbound presentation book
Desktop and mobile design
Environmental design composite
3D Renderings
SMASHBOX LIP STUDIO
In February 2020, Smashbox Canada launched its first pop-up shop, Smashbox lip studio in the prestigious neighbourhood of Yorkville in downtown Toronto. This brand activation was a large success drawing crowds of make-up professionals, influencers and the local media.
Role: Art director
Key responsibilities: Brand activation strategy, experiential marketing, interior design & flow, signage & display
Agency: A Plus Creative
Press video
Event post card
Personalized makeup bag
Smashbox cookie
Smashbox selfie wall
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