Copyright © All rights reserved.

PROMOTIONS & BRANDING

1001 Broadview Residences is a distinctive, state-of-the-art building defined in equal parts by its graceful contemporary architecture and its green-living philosophy. This was the inspiration behind the various marketing pieces which showcased a rich, earthy colour palette, green wall construction hoarding and a linen hardbound presentation book.

Role: Creative director

Key responsibilities: Branding, website, e-mail marketing design, brochure design, environmental design, production.

Agency: Venato Group

1001 Broadview Residences logo

Promotional hardbound presentation book

Desktop and mobile design

Environmental design composite

3D Renderings

SMASHBOX LIP STUDIO

In 1990, acclaimed photographer Davis Factor and his brother Dean, founded Smashbox Studios to give beauty and creativity a home in L.A. “I wanted to create a culture. Not just a studio. I didn’t want to exclude anybody. I wanted to plant a seed so people could grow, and that meant everyone was welcome.”

In February 2020, Smashbox Canada launched its first pop-up shop, Smashbox lip studio in the prestigious neighbourhood of Yorkville in downtown Toronto. This brand activation was a large success drawing crowds of make-up professionals, influencers and the local media.

Role: Art director

Key responsibilities: Brand activation strategy, experiential marketing, interior design & flow, signage & display

Agency: A Plus Creative

Press video