PROMOTIONS & BRAND ACTIVATIONS

1001 Broadview Residences is a distinctive, state-of-the-art building defined in equal parts by its graceful contemporary architecture and its green-living philosophy. This was the inspiration behind the various marketing pieces which showcased a rich, earthy colour palette, green wall construction hoarding and a linen hardbound presentation book.

Role: Creative director

Key responsibilities: Branding, website, e-mail marketing design, brochure design, environmental design, production.

Agency: Venato Group

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1001 Broadview Residences logo

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Promotional hardbound presentation book

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Desktop and mobile design

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Environmental design composite

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3D Renderings

SMASHBOX LIP STUDIO

In February 2020, Smashbox Canada launched its first pop-up shop, Smashbox lip studio in the prestigious neighbourhood of Yorkville in downtown Toronto. This brand activation was a large success drawing crowds of make-up professionals, influencers and the local media.

Role: Art director

Key responsibilities: Brand activation strategy, experiential marketing, interior design & flow, signage & display

Agency: A Plus Creative

Press video

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Event post card

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Personalized makeup bag

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Smashbox cookie

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Smashbox selfie wall