ESTÉE LAUDER CANADA
Campaign: It's More Than A Ribbon
Role: Art director
Key responsibilities: Ideation and story board development, influencer casting, UGC art direction, script consultation
client presentation, post production and project management
Distribution: Instagram, Facebook, Twitter, LinkedIN
Agency: A Plus Creative
User generated content campaign video
Social content for Instagram & Facebook
User generated content for IGTV
Instagram social flow
ESTÉE LAUDER CANADA
Campaign: Shades of Canada II
Role: Set Designer
Key responsibilities: Set design, propping, production
Distribution: Instagram, Facebook, Twitter, LinkedIN
Agency: A Plus Creative
Campaign video
Set design layout
Social media animation
HUDSON'S BAY & GLUCKSTEIN HOME
Campaign: Holiday Wonderland of Decor
Role: Art director
Key responsibilities: Ideation, location scouting, on-set art direction, propping and set design, post production
and project management
Distribution: thebay.com, glucksteinhome.com, Facebook, Instagram, print and in-store promotions
Agency: A Plus Creative
Website content
IG story content
In-store activation
Social media animation
DM print
Website assets and social media posts
SHOPPERS DRUG MART
Campaign: Life is for sharing not the flu
Role: Art director
Key responsibilities: Ideation and story board development, propping and set design, casting, on-set art direction, client presentation, post production and project management
Distribution: Facebook and in-store promotions
Agencies: A Plus Creative, John St
Facebook header
Short form campaign video
Targeted social media ad
