ESTÉE LAUDER CANADA

Campaign: It's More Than A Ribbon

Role: Art director

Key responsibilities: Ideation and story board development, influencer casting, UGC art direction, script consultation
client presentation, post production and project management

Distribution: Instagram, Facebook, Twitter, LinkedIN

Agency: A Plus Creative 

BCC Image social1.jpg

User generated content campaign video

Estee BCC_Final.jpg

Social content for Instagram & Facebook

EL BCC Dauphine 2.png

User generated content for IGTV

EL BCC IG flow.png

Instagram social flow

EL BCC Dauphine.png

ESTÉE LAUDER CANADA

Campaign: Shades of Canada II
Role: Set Designer
Key responsibilities: Set design, propping, production
Distribution: Instagram, Facebook, Twitter, LinkedIN
Agency: A Plus Creative 

Campaign video

Screen Shot 2021-06-16 at 8.17.41 AM.png

Set design layout

Social media animation

HUDSON'S BAY & GLUCKSTEIN HOME

Campaign: Holiday Wonderland of Decor

Role: Art director

Key responsibilities: Ideation, location scouting, on-set art direction, propping and set design, post production 
and project management

Distribution: thebay.com, glucksteinhome.com, Facebook, Instagram, print and in-store promotions

Agency: A Plus Creative

Bay3.jpg

Website content

Bay2.jpg

IG story content

HBC holiday market.png

In-store activation

Social media animation

A5635667-FBB1-4798-96F8-A0C4FC885DB4.JPG

DM print

Shot 11-GH_BlackFriday_Tree.jpg
Shot-18_GH_WE_DEcor_Tabletop_Alt2-copy.j
Shot20-GH-SB_Room.jpg
Shot-21-GH_SB_Decor-copy.jpg

Website assets and social media posts

SHOPPERS DRUG MART

Campaign: Life is for sharing not the flu

Role: Art director

Key responsibilities: Ideation and story board development, propping and set design, casting, on-set art direction, client presentation, post production and project management

Distribution: Facebook and in-store promotions

Agencies: A Plus Creative, John St

Flu1b.png

Facebook header

Flu1.png

Short form campaign video

Flu2.png
Flu3.jpg

Targeted social media ad

GetYourFluShot.jpg
IMG_5774.png

In-store signage