ESTÉE LAUDER CANADA

Campaign: It's More Than A Ribbon

Role: Art director

Key responsibilities: Ideation and story board development, influencer casting, UGC art direction, script consultation
client presentation, post production and project management

Distribution: Instagram, Facebook, Twitter, LinkedIN

Agency: A Plus Creative 

User generated content campaign video

Social content for Instagram & Facebook

User generated content for IGTV

Instagram social flow

HUDSON'S BAY & GLUCKSTEIN HOME

Campaign: Holiday Wonderland of Decor

Role: Art director

Key responsibilities: Ideation, location scouting, on-set art direction, propping and set design, post production 
and project management

Distribution: thebay.com, glucksteinhome.com, Facebook, Instagram, print and in-store promotions

Agency: A Plus Creative

Website content

IG story content

In-store activation

Social media animation

DM print

Website assets and social media posts

SHOPPERS DRUG MART

Campaign: Life is for sharing not the flu

Role: Art director

Key responsibilities: Ideation and story board development, propping and set design, casting, on-set art direction, client presentation, post production and project management

Distribution: Facebook and in-store promotions

Agencies: A Plus Creative, John St

Facebook header

Short form campaign video

Social media animation

Targeted social media ad

In-store signage